Virgin Radio plays Vancouver’s Ultimate Variety. Virgin Radio listeners are active, fashionable, trend-setters. Plugged in to the power of ‘now’ and the thrill of the ‘latest’; they are socially networked and totally aware. To compliment their busy lives, Virgin Radio 9 5 3 entertains them with compelling personalities, great music and out of this world promotions. Zink conceptualized and produced a series of commercials for Vancouver, Toronto, Montreal, Edmonton and Calgary that capture the essence of the Virgin brand.